They are a driving force in the use of equipment for the person

The summer holidays approach. There is a good reason to see. The marks of the world of surfing gradually unveil program of tours designed to meet their public. The surfwear industry, including boosting sales depends on the development of the practice and the imaginary linked to discipline, multiplies the Rendez-vous and strengthens the animations for young girls. They are a driving force in the use of equipment for the person. In 2005, 13-24 years old clothing expenditures grew 8 in France in 2005, according to the economic balance of the French Federation of women's ready-to-wear, in a context of stability of textile purchases.

Rip Curl and Gillette

For the third year in a row, the Rip Curl brand and the Gillette Venus razor join forces to organize the Rip Curl Venus Tour: an event aimed at girls, already surf or wishing to become. From 17 July to 10 August, it will stage in eight spots on the Atlantic coast, between Hendaye and Quiberon. It will offer free initiations surf courses, lessons of djumbe, lessons of massage and yoga classes. It will also be an opportunity to raise awareness of the vacancières and vacationers to the respect of ocean and beaches with a workshop of the association the Surfrider Foundation. In 2005, the Rip Curl Venus Tower had allowed more than 3 000 participants. For its part, Billabong offers the Billabong Girls Days, from 13 to 16 July next to Ericeira, small resort north of Lisbon. Program: course of surfing with instructors pro, surfing competitions, yoga classes, meetings with pro surfers... Competition listed on the national Snowboarding Championships will also take place on the last day. Brand launches also on the roads of Europe a bus of 12 metres long with a gigantic red and white Kamikaze ground... to the Tower of surf events. He will begin his journey in a few weeks with the tour of the singer-surfer Donavon Frankenreiter in England, Germany, France and Belgium. In July and August, it will be the official vehicle of the European tour of the Billabong Jack McCoy Surf Film Festival, for the European release of the film of surf Free as a dog. Then Direction of Hossegor and Mundaka beaches for the Billabong Pro competition.

Day of surfing

The kick-off of most of the animations will be given on Sunday 25 June with the Organization of the third day of the surf on the beaches of the French coast. Driven by EuroSIMA (European association of industrialists of the glide), and organised in association with the French Federation of surf, this day "beaches open" must allow all discover the surf culture and the world of skiing. Its success owes much to the many volunteers, institutions, associations, but also shapers and brands involved to share their passion for surfing. In the program Initiations, demonstrations, competitions, product tests, concerts, awareness of the protection of the environment, beach party... Surfing day is given as godmother Caroline Sarran, champion of Europe of surf. One more sign to demonstrate the importance of women in the sports industry.