At the level of attendance the indicators are green

In these times of complicated re-entry, on social and fiscal plans among other things, a member of the Government at least has good news in its small Pack: Hervé Novelli, Secretary of State for tourism. Yesterday, with a "preliminary assessment" of the summer tourist season, has in fact announced "the release of the France of tourism crisis", the hexagon found the level of attendance of 2008, in the light of the data available to the Department (investigation Insee hotels and campgrounds, asset France - TNS Sofres barometer). Expenditure, to however still wait until the end of the month for a first State of the premises.

At the level of attendance, the indicators are green. The total number of nights for all of the types of accommodation has grown by 5 in July-August, the progression up to 10 for foreigners and 3 for the French, these having already in 2009, massively preferred the hexagon for their vacation. If one takes into account only pay accommodation, the increase in overnight stays is also 5 overall, the increase of 6 for foreigners and 4 for the French. Regarding foreigners, the economic interest grouping asset France, which is the 2009 arm armed of the State tourism policy (promotion, development, studies and statistics, engineering...), note in passing the boom in the use of free hosting ( 18), to explaining the importance today of the phenomenon of secondary residence - in Britain in the first place - but also the development of the exchange of homes or apartments.

Foreigners to return

However, foreign clients are back and hotel benefits particularly with an increase of the nights estimated to 5.8 - compared to 2.3 for the French-, with a premium for the 4 and 5 stars ( 16.7 in July). Hotel activity has been made by remote clients: close and Middle East ( 67 in July), Russia ( 54.3), Latin America ( 23.6) and China ( 48.2).

As expected ("Les Echos" from July 26), the summer has been as favourable to the campgrounds with an increase of 2.2 in July nights and estimated at 3.3. It is very good results after a year 2009 already outstanding", points out, quite rightly, Hervé Novelli. In the light of more complete data on July, he is still the craze of Spaniards ( 13.7) and Italian ( 26), while open air hotel, traditionally attracts mainly northern-Europeans.

Secretary of State for tourism was all the more satisfied yesterday that "the trend is good" for September and as professionals, restaurateurs understand, have the moral to opinion surveys.

Watermark, Hervé Novelli has developed its action since March 2008 balance in highlighting "the effectiveness of policies aimed at the rise in the whole of the French tourism offer range. A believe that the Secretary of State, which has actually worked for the sector - reforms of the hotel classification but also the cockpit of the tourism sector with asset France, travel agencies, social tourism - dream of a new destination in these times which are also those of the preparation of a cabinet reshuffle.

For status quo, Hervé Novelli, who is also responsible for the consumer to the eye will be inherent to the travel and vacation websites. Introducing the DGCCRF summer controls balance, he announced in their regard "zero tolerance".